SEEPEX Indonesia | Proposal Workshop & Technical Hub 2026

Bab 01 & 02 Dokumen Proposal Chapter 01 & 02 Proposal Document

Justifikasi Bisnis: Mengatasi Tantangan & Meraih Peluang Business Justification: Overcoming Challenges & Driving Growth

Untuk memperkuat kapabilitas layanan purna jual, mempercepat waktu tanggap dukungan peralatan, dan meningkatkan kepuasan pelanggan di Indonesia, diusulkan pendirian workshop mandiri berkapasitas 240 m² dengan tim teknis internal. To strengthen after-sales service capability, improve equipment support response time, and enhance customer satisfaction in Indonesia, it is proposed to establish a new workshop facility of 240 m² with dedicated internal technical manpower.

✕ Kendala Operasional Saat Ini (Current Challenges) Current Operational Challenges

Kapasitas Workshop Terbatas Limited Workshop Capacity Kapasitas saat ini tidak mencukupi untuk mendukung populasi pompa terpasang (installed base 247 unit) yang terus bertambah di seluruh Indonesia. Current capacity cannot support the growing installed equipment base (247 units) across Indonesian industrial plants.

Response Time Perbaikan Lambat Increased Response Time Waktu penanganan permintaan perbaikan dan pemeliharaan darurat sering terhambat antrean bengkel pihak ketiga. Extended turnaround time for urgent breakdown repairs and routine maintenance requests.

Ketergantungan Pada Pihak Ketiga (Outsourcing) Dependence on Third-Party Facilities Ketergantungan pada bengkel luar untuk perbaikan tertentu mengikis margin laba dan menurunkan kendali mutu standar SEEPEX. Relying on external machine shops erodes service margins and weakens SEEPEX quality oversight.

Lead Time Pengiriman Kalah Cepat Dari Kompetitor Longer Lead Time Compared to Competitors Kompetitor lokal mampu mengirimkan dalam 4-5 minggu, sedangkan impor parts/pompa SEEPEX memakan waktu 8-12 minggu. Competitors deliver within 4-5 weeks while overseas Seepex imports take 8-12 weeks.

✓ Keuntungan Strategis Yang Diharapkan (Expected Benefits) Expected Strategic Benefits

Waktu Tanggap Respon 30-50% Lebih Cepat 30-50% Faster Customer Response Fasilitas lokal memungkinkan tim merespon darurat secara instan, melakukan overhaul, dan troubleshooting onsite. Local centralized hub enables immediate emergency response, overhaul, and onsite troubleshooting.

Buffer Stok Suku Cadang Kritis di Indonesia Critical Spare Parts On Stock Ketersediaan rotor, stator, dan mechanical seal langsung di gudang workshop memangkas downtime pabrik pelanggan hingga nol. Zero-downtime availability for critical stators, rotors, and mechanical seals for priority accounts.

Peluang Pendapatan Aftermarket & Kontrak Servis Aftermarket Revenue & Service Contracts Membuka aliran pendapatan baru bernilai tinggi dari kontrak servis berkala tahunan (SLA) dan perbaikan pompa. Unlocking high-margin recurring revenues from annual maintenance contracts (SLA) and pump refurbishments.

Pemenuhan Dokumen TKDN & Industri Migas TKDN & Oil/Gas Qualification Memenuhi syarat mutlak workshop fisik lokal untuk memenangkan tender besar di Pertamina (Mahakam) dan Mining. Mandatory physical workshop proof required to qualify for high-value tenders at Pertamina and Mining.

⚡ Analisis Sales Review: Menutup Kerugian 25% Proyek Akibat Lead Time ⚡ Sales Review Finding: Reclaiming 25% Project Losses from Lead Time

Internal sales review mengungkap bahwa 25% proyek hilang semata-mata karena lead time kompetitor lebih cepat (4-5 minggu) dibandingkan pengiriman impor SEEPEX (8-12 minggu). Dengan adanya workshop perakitan dan gudang stok suku cadang ini, lead time dipangkas seketika sehingga SEEPEX kembali unggul. Internal sales analytics confirmed that 25% of projects were lost solely due to longer delivery lead times compared to competitors (who offer 4-5 weeks). Establishing this local workshop and spare parts staging center directly closes this gap.

25%

Proyek Hilang Dapat Direbut Lost Projects Recoverable

Bab 03 Dokumen Proposal Chapter 03 Proposal Document

Spesifikasi Workshop & Cetak Biru Tata Letak (240 m²) Workshop Facility Requirements & Layout Blueprint (240 m²)

Didesain modular 240 m² dengan pembagian area terukur untuk efisiensi perbaikan pompa, pengujian hidrolik, pergudangan komponen, dan ruang engineering. Optimized 240 m² modular layout engineered for pump overhaul, hydro-testing, spare parts buffer, and administrative engineering office.

Pilih Zona di Bawah Untuk Melihat Spesifikasi Click a Zone Below to Inspect Specs

Area Workshop Perbaikan & Overhaul

120 m² (50%)

Area perbaikan berat dilengkapi overhead hoist crane 2.5 ton, meja kerja industri, hidrolik press, puller bearing, dan fasilitas dynamic balancing.

Rincian Alokasi Tata Letak 240 m² 240 m² Layout Space Allocation

Zona / Area Kerja Functional Zone	Ukuran (m²) Size (m²)	Proporsi (%) Share (%)
Repair Workshop (Bengkel PerbaikanPump Overhaul)	120 m²	50.0%
Spare Parts Storage (Gudang KomponenParts Warehouse)	50 m²	20.8%
Testing & Calibration (Pengujian HidrolikHydro-Testing)	30 m²	12.5%
Office & Administration (Ruang KantorAdmin Office)	25 m²	10.4%
Utilities & Common Area (Fasilitas UmumUtilities)	15 m²	6.3%
TOTAL LUAS FASILITAS	240 m²	100.0%

📍 Lokasi & Tipe Sewa: Location & Lease Mechanism: Terletak di Kawasan Industri Strategis Indonesia (koridor Cikarang / Karawang / Jababeka) dengan akses langsung jalan tol. Kontrak sewa tahunan dengan tarif dasar Rp 75.000 / m² / bulan. Situated in a Strategic Industrial Corridor, Indonesia (Cikarang / Karawang / Jababeka industrial belt) with highway access. Annual lease contract benchmarked at Rp 75,000 / m² / month.

Bab 04 Dokumen Proposal Chapter 04 Proposal Document

Kebutuhan Tenaga Kerja & Struktur Tim Dedicated Manpower Requirements & Dedicated Support Team

Workshop ini didukung oleh 3 tenaga kerja baru berkualifikasi tinggi untuk menjamin kelancaran administrasi order, perbaikan mekanikal, dan komisioning elektrikal. The facility will be supported by three specialized technical employees to handle order administration, mechanical overhauls, and electrical PLC commissioning.

📄

1 Headcount

Admin Executive

Rp 8.000.000 / Mo Rp 96.000.000 / Yr

Tanggung Jawab Utama: Core Responsibilities:

Administrasi service order & order trackingService order administration & ticketing
Penjadwalan aktivitas workshop & teknisiWorkshop scheduling & engineer dispatching
Dokumentasi suku cadang & kepabeananSpare parts documentation & customs clearance
Pelacakan inventaris sistem ERPInventory level tracking in ERP
Komunikasi pelanggan & laporan berkalaCustomer communication and reporting

⚙️

1 Headcount

Mechanical Engineer

Rp 12.000.000 / Mo Rp 144.000.000 / Yr

Tanggung Jawab Utama: Core Responsibilities:

Troubleshooting mekanikal pompa & getaranMechanical pump troubleshooting & vibration analysis
Inspeksi peralatan & pengukuran toleransi rotorPrecision equipment inspection & rotor clearance checks
Eksekusi preventive maintenance di site klienPreventive maintenance execution at client sites
Perakitan lokal pompa baru (Assembly pump)Local assembly of new progressive cavity pumps
Logistik, pengiriman & laporan teknis servisLogistics, delivery and technical reporting

⚡

1 Headcount

Electrical Engineer

Rp 14.000.000 / Mo Rp 168.000.000 / Yr

Tanggung Jawab Utama: Core Responsibilities:

Troubleshooting kelistrikan & VFD motorElectrical diagnostics & VFD drive tuning
Dukungan sistem kontrol PLC & SCADAPLC and control system integration support
Pengujian kelistrikan & komisioning onsiteElectrical testing & on-site commissioning
Perakitan panel kontrol & running testControl panel assembly and testing
Dukungan teknis pelanggan & daruratCustomer technical support and diagnostics

Bab 05 & 06 Dokumen Proposal Chapter 05 & 06 Proposal Document

Estimasi Biaya & Kebutuhan Anggaran Tahunan Cost Estimation & Annual Budget Requirements

Rincian transparan mencakup sewa fasilitas, gaji tim teknis, dan biaya operasional fasilitas (OPEX) tahunan. Transparent breakdown encompassing workshop lease, technical manpower salaries, and annual facility operating expenses.

Total Anggaran Tahun Pertama Total First-Year Operating Budget

Rp 758 Juta

Tahun ke-1 OPEX Year 1 OPEX

Komponen BiayaCost Component	Biaya BulananMonthly Cost	Total / TahunAnnual Total
Sewa Workshop (240 m² × Rp 75k)Workshop Lease (240 m² @ benchmark)	Rp 18.000.000	Rp 216.000.000
Admin Executive (1 Headcount)	Rp 8.000.000	Rp 96.000.000
Mechanical Engineer (1 Headcount)	Rp 12.000.000	Rp 144.000.000
Electrical Engineer (1 Headcount)	Rp 14.000.000	Rp 168.000.000
Utilitas (Listrik, Air, Internet)Utilities (Electricity, Water, Internet)	-	Rp 48.000.000
Kebersihan & KeamananCleaning & Security	-	Rp 36.000.000
Pemeliharaan & Biaya Lain-lainMaintenance & Miscellaneous	-	Rp 50.000.000
TOTAL ANGGARAN TAHUNANTOTAL ANNUAL BUDGET	-	Rp 758.000.000

Bab 07: Manfaat & Nilai Pengembalian Strategis Chapter 07: Strategic Benefits & Value Creation

🚀 1. Manfaat Operasional (Operational Benefits)1. Operational Benefits Peningkatan response time servis 30-50%, memangkas downtime pabrik klien karena spare parts selalu ready stock di workshop, kapasitas perbaikan mandiri, dan kendali mutu terpusat. Improve service response time by 30-50%, eliminate customer downtime with local spares buffer stock, and expand workshop overhaul capacity.

📈 2. Manfaat Komersial (Commercial Benefits)2. Commercial Benefits Meningkatkan kepercayaan dan retensi pelanggan, memperluas kontrak servis berkala tahunan (SLA), meningkatkan penjualan aftermarket berprofit tinggi, dan memperkuat daya saing SEEPEX di Indonesia. Strengthen customer confidence, expand recurring service contracts, capture high-margin aftermarket sales, and enhance competitive lead-time edge.

⚡ 3. Manfaat Jangka Panjang (Long-Term Benefits)3. Long-Term Benefits Mendirikan pusat keunggulan teknis (technical hub), mendukung 247 populasi pompa yang terus tumbuh, dan membuka kualifikasi tender Migas melalui Dokumen Kandungan Lokal (TKDN). Establish a technical hub for business expansion, support 247 growing installed pumps, and qualify for tier-1 Oil & Gas tenders via Local Content (TKDN) documents.

Data Lengkap Presentasi Sales Meeting (Desember 2025) Complete Sales Meeting Slide Deck Data (December 2025)

Peta Pasar Indonesia, Installed Base & Pipeline Proyek 2026 Indonesia Market Size, Installed Base & 2026 Project Pipeline

Data aktual dari seluruh slide sales review: ukuran pasar total (TAM $11.43M), 247 populasi pompa aktif, pipeline tender baru $1.2M+, dan rencana aksi 100 hari. Actual data compiled from all presentation slides: Total Addressable Market ($11.43M), 247 installed pumps, $1.2M+ tender pipeline, and 100-day execution plans.

Total Pasar Pompa (TAM Indonesia) Total Addressable Market (TAM)

$11.43M

Pasar PCP Indonesia tumbuh dengan CAGR 6%. Pangsa pasar kompetitor 26%, SEEPEX 5%. Indonesia PCP pump market grows at 6% CAGR. Top competitor holds 26%, SEEPEX holds 5%.

Basis Terpasang (Installed Base) Active Installed Base

247 Unit

Pompa SEEPEX aktif di Indonesia. Penjualan suku cadang 2025 YTD tembus $279,341. SEEPEX pumps operating in Indonesia. 2025 YTD parts sales reached $279,341.

Pipeline Proyek Baru 2026 2026 New Project Pipeline

> $1.2M

Peluang tender Migas & Mining yang mensyaratkan workshop lokal dan TKDN. High-value tenders in Oil & Gas and Mining requiring local workshop support and TKDN.

Slide 2: Matriks Ukuran Pasar PCP Indonesia (Market Overview) Slide 2: Total Addressable Market (TAM) Overview

Nilai dalam Juta USD ($M) & Pertumbuhan 3-Year CAGR

Pangsa Kompetitor: 26%

Sektor Pasar (USD M $)	2022	2023	2024	2025	3-Year CAGR	Key Takeaways Slide
Total Addressable Market Size (TAM)	$9.6M	$10.2M	$10.9M	$11.43M	6%	Key Takeaway: Energy Market is 1-time project, customer will purchase original spares, pump quantity will be based on project requirement.
• Top 1: Energy Market (Migas & Energi)	$3.4M	$3.6M	$3.8M	$4.03M	6%
• Top 2: Environmental Market (Air & Limbah WWTP)	$2.9M	$3.1M	$3.3M	$3.40M	5%
• Top 3: General Industry (Kertas, Cat, Kimia)	$1.9M	$2.0M	$2.2M	$2.30M	7%
• Other Market Segments (F&B / Sawit / Tambang)	$1.4M	$1.5M	$1.6M	$1.70M	7%
Penjualan Pompa SEEPEX ($M)	$0.54M	$0.705M	$0.70M	$0.51M	-2%	Target 2026: Rebound ke $1.0M - $1.1M
Pangsa Pasar SEEPEX (%)	5.63%	6.91%	6.42%	4.46%	-	Peluang ekspansi sangat luas
Pangsa Pasar Kompetitor Utama (%)	22%	24%	24%	26%	+4%	Kompetitor unggul karena workshop lokal

Slide 3 & 4: Kinerja Historis & Realisasi Mitra Penjualan (Booking & Outlook) Slide 3 & 4: Booking History & Channel Partner Breakdown

Realisasi 2024 vs 2025 YTD & Target Outlook 2026

Target 2026: $1,100,000 USD

Kategori / Mitra Penjualan	2024 YTD	2025 YTD	YoY (%)	2024 Act	2025 Budget	2025 Outlook	2026 Outlook
TOTAL SEEPEX INDONESIA	$719,856	$522,616	-27%	$719,856	$950,000	$997,500	$1,100,000
• Booking Pompa Baru (Pump)	$541,853	$243,275	-55%	$541,853	-	-	-
• Booking Suku Cadang (Parts - 53%)	$178,003	$279,341	+57%	$178,003	-	-	-
PT Multan Kusuma Sakti (MKS)	$365,046	$449,833	+23%	$365,046	$950,000	$997,500	$1,100,000
PT Victorindo Pratama Mandiri	$1,353	$4,466	+230%	$1,353	-	-	-
Direct Sales (Penjualan Langsung)	$353,458	$68,317	-81%	$353,458	-	-	-

Slide 5: Jembatan Booking 2025 (Faktor Penghambat vs Lonjakan Pertumbuhan) Slide 5: 2025 Booking Bridge (Headwinds vs Growth Jump-Points)

Kategori Faktor	Sub-Faktor	Dampak (USD)	Catatan Inisiatif & Tindakan Kunci Slide
Faktor Penghambat (Headwinds)	Kehilangan Pangsa Pasar (Share Loss)	-$150,000	Paling Kritis: Pelanggan beralih karena kompetitor lokal menyediakan servis lebih cepat & spare parts ready stock!
	Faktor Pasar (Market Factor)	-$75,000	Perlambatan proyek air limbah & fluktuasi kurs mata uang komponen impor.
	Dampak Proyek Besar (Big Project Impact)	-$50,000	Penundaan upgrade instalasi pengolahan lumpur & ekspansi pabrik kelapa sawit.
	Penghambat Lainnya (Other Headwinds)	-$50,000	Pergantian staf sales/engineer distributor yang memengaruhi relasi pelanggan.
Titik Lompat Pertumbuhan (Growth Areas)	Pertumbuhan Aftermarket (Parts & Service)	+$75,000	Pendapatan suku cadang & servis membawa margin tinggi dan bisnis berulang (recurring).
	Peningkatan Rasio Menang (Hit Rate)	+$50,000	Engagement pelanggan lebih kuat, waktu respon cepat, dan rasio menang tender naik.
	Optimasi Saluran Distributor (Channel)	+$35,000	Meningkatkan efektivitas jalur distribusi dan insentif mitra.
	Inisiatif Pertumbuhan Lainnya	+$70,000	Optimasi proses internal untuk mendukung tim sales.

Slide 7: Funnel Performance (Kinerja Pipeline & Evaluasi Saluran) Slide 7: Funnel Performance & Pipeline Conversion

Perbandingan Kinerja Y-T-Nov 2024 vs 2025, Status Pipeline Terbuka & Implikasi Strategis 2024 vs 2025 Y-T-Nov Pipeline Performance, Open Pipeline Status & Strategic Implications

Slide 7 PPTX

1. Kinerja Pipeline Y-T-Nov (Y-T-Nov Pipeline Performance) 1. Y-T-Nov Pipeline Performance

PeriodePeriod	# of Pipeline# of Pipeline	Nilai Pipeline, USDValue of Pipeline, USD	# Pipeline Converted# of Pipeline Converted	Nilai Pipeline ConvertedValue of Pipeline Converted	Conversion Rate (%) - #Conversion Rate (%) - #	Conversion Rate (%) - ValueConversion Rate (%) - Value
2024 Y-T-Nov	200	$2,273,134	100	$627,285	50.00%	28%
2025 Y-T-Nov	240	$3,402,064	97	$519,421	40%	15%

2. Status Pipeline Terbuka (Open Pipeline Status) 2. Open Pipeline Status

TahunYear	# of Pipeline# of Pipeline	Potential Value, USDPotential Value, USD	Factored Pipeline (Potential Value × Confidence)Factored Pipeline (Potential Value × Confidence)	2025 AOP2025 AOP	Pipeline Sufficiency (Factored / AOP)Pipeline Sufficiency (Factored / AOP)
Y 2025	170	$3,045,168	$500,000	$950,000	80%

3. Kesimpulan Kunci & Implikasi (Key Take Away and Implications) 3. Key Take Away and Implications

Aspek EvaluasiEvaluation Aspect	Mengenai "Pipeline Sufficiency" (Kecukupan Pipeline)About "Pipeline Sufficiency"	Mengenai "Pipeline Conversion" (Konversi Pipeline)About "Pipeline Conversion"	Other Focus AreasOther Focus Areas
Comments for Y-T-D PerformanceComments for Y-T-D Performance	"Kami menerima peluang & inquiry yang baik dari Channel Partner, namun sebagian proyek hilang akibat Lead Time, Submission Late, Price, and Relationship with end user." "We receive good opportunity and inquiry from CP but some of the project was lost due to Lead Time, Submission Late, Price, and Relationship with end user."	"Sudah cukup baik mencapai 40%, namun dapat ditingkatkan secara signifikan jika kita tidak over-spek dan tidak terlambat mengirimkan penawaran (quotation)." "Its good enough already 40%, can be increase significantly if we are not over spec and late to submit quotation."	-
Action for ImprovementAction for Improvement	• Tingkatkan manajemen waktu (Improve time management) • Kunjungan bersama ke customer (Join visit) • Monitoring faktor level harga bersaing (Monitoring Price Level Factor) • Improve time management • Join visit • Monitoring Price Level Factor	• Dukungan dari tim Application Engineering (AE) untuk submit tepat waktu dan tidak over-spec pompa. • Beri target jadwal submit penawaran setelah inquiry diterima (Maksimal 3 Hari) • Support from AE team to submit on time and not submit over spec pump • Please give time schedule target to submit after inquiry (Max 3 days)	-

Slide 8: Account Plan for Aftermarket (Rencana Akun Suku Cadang & Purna Jual) Slide 8: Account Plan for Aftermarket (Installed Base & 100 Days Plan)

Basis Terpasang 247 Pompa di Seluruh Indonesia, Historis Suku Cadang & Rencana Aksi 100 Hari Active Installed Base of 247 Pumps, Historical Parts Sales & 100 Days Action Plan

247 Unit Aktif

AccountAccount	# Install Base# Install Base	SEEPEX Parts Sales 2023 (USD)Parts Sales 2023 (USD)	SEEPEX Parts Sales 2024 (USD)Parts Sales 2024 (USD)	SEEPEX Parts Sales 2025 YTDParts Sales 2025 YTD	Comments for 2025 YTD PerformanceComments for 2025 YTD Performance	Action Plan for Next 100 DaysAction Plan for Next 100 Days	Target 2025 (USD)Target 2025 (USD)
FACTORY DELTA ANUGRAH	2	-	-	$10,323	New Customer, still have another project for spare part and pump New Customer, still have another project for spare part and pump	Following up for next project from end user (Paper and Minning) Following up for next project from end user ( Paper and Minning )	$20,000
PT BASF Indonesia DBS Bank Tower, Jakarta	33	$86,462	$43,738	$44,113	Loyal Customer will buy spare part original from Seepex Loyal Customer will buy spare part original from Seepex	Offering Service Contract from MKS Offering Service Contract from MKS	$45,000
PT Multan Kusuma Sakti Ruko Perkantoran Kebon Jeruk	199	$125,103	$132,912	$213,705	Handle some big project, can achieve budget for 2025 if win project Handle some big project, can achieve budget for 2025 if win project	Join Visit to see customer that hasn't buy sparepart yet, List already been provide Join Visit to see customer that hasn't buy sparepart yet, List already been provide	$250,000
PT Victorindo Pratama Mandiri JL. PULAU BUNAKEN NO. A-3, Medan	5	$3,901	$1,353	-	Inquiry is coming but always lost to Roto pump Inquiry is coming but always lost to Roto pump	Explore what their expectation with Seepex Explore what their expectation with Seepex	$2,000
PT. ASIA PACIFIC FIBERS TBK.	2	-	-	-	No Activity Yet to check to customers No Activity Yet to check to customers	Will check through MKS Will check through MKS	-
PT. Seri Dumai Sejati Lubuk Gaung, Kota Dumai	6	-	-	$11,200	Customer loyal to seepex Customer loyal to seepex	Still have some quotation, will following up Still have some quotation, will following up	$15,000
TOTAL	247	$215,466	$178,003	$279,341	-	-	$332,000

Slide 9: New Biz Development (Pipeline Proyek Baru 2026) Slide 9: New Biz Development (2026 Project Pipeline)

5 Proyek Kunci Senilai $1,216,000 USD yang Membutuhkan Fasilitas Workshop & Dukungan Servis Lokal 5 Key Projects Worth $1,216,000 USD Requiring Local Workshop Facility & Local Servicing Support

Total Pipeline: $1,216,000 USD

Project NameProject Name	CustomerCustomer	Application / Focus AreasApplication / Focus Areas	Current StageCurrent Stage	Potential Value for 2026 (USD)Potential Value for 2026 (USD)	Who Are We Competing WithWho Are We Competing With	Voice of CustomersVoice of Customers	SEEPEX Solution Value PropositionSEEPEX Solution Value Proposition	Support NeedsSupport Needs
Pertamina Hulu Mahakam Project	MKS	Oil N Gas	Finalize Spec and Commercial	$570,000	Allweiler	Populasi eksisting Allweiler. Aspek Komersial, Lead Time, dan Kandungan Lokal (TKDN/Local Content) menjadi syarat mutlak pertimbangan. Existing Allweiler, Commercial, Lead Time, And Local Contain Will also to be consider	Local Contain with CP, After Sales support and commisiong from Local CP Local Contain with CP, After Sales support and commisiong from Local CP	Working together to achieve target price, working close with MKS to win this project, waiting for feedback support from MKS Working together to achieve target price, working close with MKS to win this project, waiting for feedback support from MKS
Akasia Prima	MKS	Oil N Gas	Feed	$496,000	Allweiler	Feed Process Only	Local Contain with CP, After Sales support and commisiong from Local CP Local Contain with CP, After Sales support and commisiong from Local CP	Support for some data to be submitted to MKS Support for some data to be submitted to MKS
BP Berau	MKS	Oil N Gas	Quotation Submitted Already	$29,000	Netzch	Existing Seepex, Lead Time, Price will be compiting with new Challanger pump Existing Seepex, Lead Time, Price will be compiting with new Challanger pump	Installation Support by Local CP, Good Feedback from End user about support Installation Support by Local CP, Good Feedback from End user about support	Lead time and Price will got feedback later Lead time and Price will got feedback later
Sparepart Replcament	Step oil	Pump Rent ( Mix Customer)	Quotation Submitted Already	$110,000	OEM Part, Other Seepex Dealers from others Country	Price Issue too expensive, durability of some spares is decreasing Price Issue too expensive, durability of some spares is decreasing	Helping to install spareport support by Local CP Helping to install spareport support by Local CP	Price Support, Protect Project Pricing if there is requirment to others country / region Price Support, Protect Project Pricing if there is requirment to others country / region
Roto Pump Replacement	MKS	Fiber Company	Collecting Information	$11,000	Roto Pump	Roto Pump is existing pump, they believe that roto price is cheaper comparing to Seepex, and will give seepex to quote Pump, Requirment 6 Pumps Roto Pump is existing pump, they believe that roto price is cheaper comparing to Seepex, and will give seepex to quote Pump, Requirment 6 Pumps	Price Strategy Price Strategy	Price Support and Lead time Price Support and Lead time
TOTAL PIPELINE 2026	-	5 Proyek Strategis	-	$1,216,000 USD	-	Seluruh proyek di atas mensyaratkan workshop fisik lokal & kesiapan servis purna jual yang cepat! All projects require local workshop presence, quick turnaround, and domestic engineering support!

2026 PLANS

Slide 10: Markets We Address Today for Seepex Indonesia..... Slide 10: Markets We Address Today for Seepex Indonesia.....

Pemetaan 4 Kuadran Pasar Industri & 3 Pilar Strategis Bisnis 4 Quadrant Industrial Sectors & 3 Strategic Business Drivers

Slide 10 PPTX

Markets We Address Today for Seepex Indonesia

Spare Part Business

Menghubungkan WWTP, Oil & Gas, dan Paper. Bisnis suku cadang berulang (recurring) dengan margin keuntungan tinggi. Supplying spares across WWTP, O&G, and Paper with high margin recurring revenue.

Need More Focus

Fokus prioritas pertumbuhan pada Oil & Gas, Chemical, Mining serta F&B (Sugar & Palm Oil). High-priority growth target requiring dedicated engineering and local workshop back-up.

Install Based Business

Mempertahankan & memaksimalkan 247 populasi pompa eksisting di seluruh Indonesia agar tidak beralih ke kompetitor. Securing and expanding our 247 operating pumps against competitor displacement.

2026 PLANS

Slide 11: SEEPEX Market Focus (Wish List 2026) Slide 11: SEEPEX Market Focus (Wish List 2026)

6 Target Sektor Industri Prioritas & Akun Kunci yang Ditargetkan di Indonesia 6 Priority Target Sectors & Strategic Accounts Targeted across Indonesia

Slide 11 PPTX

FOKUS 1

1. Minning And Refinery

( Cooper and Gold, Nickel, Silver )

• PT Freeport Indonesia: Pesanan perdana dimenangkan September 2025. Target ekspansi ke seluruh tambang tembaga & emas.
• Tambang Nikel & Perak: Target slurry abrasif di PT Vale Indonesia & PT Antam Tbk. • PT Freeport Indonesia: First order won in September 2025. Target ongoing expansion for copper and gold.
• Nickel & Silver Mines: Highly abrasive slurry pumps at Vale & Antam.

FOKUS 2

2. Water Treatment

( Municipal and Consultant / EPC )

• Pengolahan air PDAM kota/daerah (Municipal Water)
• Pendekatan spesifikasi sejak awal ke konsultan teknik & kontraktor EPC untuk lumpur WWTP/STP. • Municipal water treatment facilities (PDAM)
• Early specification engagement with EPC engineering consultants for sludge and dosing.

FOKUS 3

3. Fiber Company

( Indo Bara Raya, South Pasific Viscose )

• Indo Bara Raya (Aditya Birla Group): Pemompaan serat kimia viskositas tinggi.
• South Pasific Viscose (Lenzing Group): Aplikasi kimia viscose dan asam. • Indo Bara Raya: High viscosity chemical fiber slurry handling.
• South Pasific Viscose: Viscose process fluids and aggressive acid solutions.

FOKUS 4

4. Paper

( Indah Kiat, RAPP, Phoenix Resources )

• Indah Kiat Pulp & Paper (IKPP - Sinarmas)
• RAPP (APRIL Group - Riau Andalan Pulp & Paper)
• Phoenix Resources: Penanganan bubur pulp serat padat & bahan aditif pelapis kertas. • Indah Kiat Pulp & Paper (IKPP)
• RAPP (APRIL Group)
• Phoenix Resources: Heavy stock pulp and chemical coating additives.

FOKUS 5

5. Sugar

( Sugar Group Company, Andalan Furnindo )

• Sugar Group Company: Pompa nira kental, magma, dan massecuite.
• PT Andalan Furnindo: Refined sugar refinery & sirup gula viskositas tinggi. • Sugar Group Company: Raw cane juice, thick syrup, and molasses.
• PT Andalan Furnindo: Industrial sugar refinery processes.

FOKUS 6

6. Spare Part Business

( Customer focus that hasn't buy several year )

• Reaktivasi akun-akun lama yang telah memasang pompa SEEPEX namun belum membeli suku cadang dalam beberapa tahun terakhir.
• Penawaran kontrak pemeliharaan & audit rotor/stator gratis melalui workshop baru. • Proactive reactivation of legacy SEEPEX installations that have not purchased spare parts in several years.
• Offering preventive maintenance inspections and rotor/stator health audits via the new workshop.

2026 PLANS

Slide 12: Tantangan & Kebutuhan Dukungan (Challenges / Support Needed) Slide 12: Challenges / Support Needed

Analisis Akar Masalah Kekalahan Proyek (Produk, Sumber Daya, dan Strategi) Root Cause Analysis of Lost Projects (Products, Resources, and Strategy)

Slide 12 PPTX

Kategori DukunganCategory	Uraian Kendala Lapangan & Kebutuhan Dukungan SpesifikChallenges & Specific Support Needed Description	Dampak Proyek HilangLost Project Impact
Products	Faster response from internal team to handle inquiry and specification submission ( Focusing on Deadline / submitting time from End User )	15% lost project
	Higher RPM to handle ( Competitor can do 400-600 Rpm ) Because we set our safety factor higher comparing to competitor	30% lost project
	Improving Lead time to 4-5 weeks Competitor always offer better lead time comparing to Seepex, this also become an issue at customers	25% lost project
	Develop Hygienic Pump for FNB Application	-
Resources	Support Resource to develop New Market – Minning / OEM Market through Consultant / Engineering Company in Global Account	Strategic Priority
Strategy	Global Level work with Major Licensor for OEM for Mining, GI, FNB	Global Licensor
Strategy	Collaborate with Multinational OEM Machine manufacturer / Design	OEM Alignment

💡 Korelasi Langsung dengan Fasilitas Workshop Baru 240 m²: Workshop lokal dan 3 staf teknis dedicated menyelesaikan seluruh 70% penyebab proyek hilang: memangkas lead time dari 12 minggu impor menjadi 4-5 minggu (merebut kembali 25% pasar hilang), mempercepat respon kuotasi di bawah 3 hari kerja (merebut kembali 15% pasar hilang), serta menyediakan dukungan kalkulasi teknis lokal untuk parameter RPM & safety factor (merebut kembali 30% pasar hilang). The local workshop facility and 3 dedicated technical staff directly resolve all 70% of lost project causes: cutting lead times from 12 weeks to 4-5 weeks (reclaiming 25% lost projects), accelerating quotation responses to < 3 days (reclaiming 15% lost projects), and providing local engineering expertise for RPM and safety factor calculations (reclaiming 30% lost projects).

2026 PLANS

Slide 13: Proyek Utama 2026 > $50K (Major Projects > $50K) Slide 13: 2026 Major Projects > $50K <depending on BU> + New Growth Market + New Customers

Peluang Proyek Bernilai Tinggi di Sektor Migas, Suku Cadang & Re-Order Pompa High-Value Opportunities in Oil & Gas, Spare Parts & Pump Re-Orders

Slide 13 PPTX

PROYEK 1 Oil & Gas

Oil And Gas ( Akasia Prima )

Peluang tender EPC hulu migas tahap FEED yang mewajibkan komitmen servis lokal dan sertifikasi kandungan dalam negeri (TKDN). FEED stage upstream oil & gas project requiring local commissioning commitment and local content verification.

Potensi Nilai: > $450,000 USD

PROYEK 2 Aftermarket

Spare Part Business ( Mix Customers )

Penjualan suku cadang original (rotor, stator, mechanical seal) margin tinggi dari gabungan pelanggan industri dan distributor. High-margin OEM spare parts (rotors, stators, seals) across multiple industrial accounts and channel partners.

Potensi Nilai: > $170,000 USD

PROYEK 3 Unit Baru / Re-Order

Pump Re-Order Pump ( Mix Customers )

Pesanan ulang unit pompa baru dari pelanggan yang puas dan penambahan kapasitas lini produksi pabrik terpasang. Repeat purchases and fleet expansion of new pump units from satisfied existing installation bases.

Potensi Nilai: > $250,000 USD

Total Potensi Proyek Utama 2026: Akasia Prima ($450k+) + Suku Cadang ($170k+) + Re-Order Pompa ($250k+) Total 2026 Major Project Value: Akasia Prima ($450k+) + Spare Parts ($170k+) + Pump Re-Orders ($250k+)

> $870,000 USD

KEY CUSTOMER MANAGEMENT

Slide 14: Peluang Pertumbuhan - Pasar Pertumbuhan Baru 1 Slide 14: Growth Opportunity - New Growth Market 1

Faktor Pendorong Industri Pompa Global, Penanganan Fluida & Bisnis Hijau Berkelanjutan Global Pump Market Drivers, Fluid Handling Evolution & Sustainable Green Businesses

Slide 14 PPTX

1. Pendorong Utama Pasar Pompa Global (Global Pump Drivers) 1. Global Pumps Market Key Drivers

• The key drivers of the global pumps market include increasing infrastructure investments, rising demand for efficient water and wastewater management solutions, growth in the oil & gas sector, and advancements in energy-efficient and IoT-integrated pump technologies.

2. Peluang Kuat untuk Pompa Rongga Progresif (Progressive Cavity Pumps) 2. Robust Growth for Progressive Cavity Pumps

• Key growth factors include technological advancements, rising investments in infrastructure, and the need for efficient fluid handling solutions. These trends indicate a robust growth opportunity for progressive cavity pumps in the coming years.

• Sustainable & Green Businesses

Companies offering carbon tracking and offsetting solutions are gaining traction as consumers become more environmentally conscious.

KEY CUSTOMER MANAGEMENT

Slide 15: Kesimpulan Kunci untuk Meraih Pertumbuhan Lebih Besar Slide 15: Our final takeaways as we remain committed to achieve bigger growth

3 Komitmen Eksekusi Strategis Pasar Tambang, Global Footprint & Potensi Tinggi 3 Strategic Commitments: Mining Expansion, Global Footprint Leverage & High Growth Verticals

Slide 15 PPTX

New Growth Market – Minning, To Achieve sustainable and profitable growth – Need Strong support from factory in Minning ( Consultant, EPC approach )

Leverage Global Footprint – Oil N Gas, Water Municipal, Paper Industry, expanding market share and securing position

Potential High Growth Market – FNB, Pharmaceutical – High Potential in ROA but need more product range to cover needs and application.

Slide 16: SUCCESS STORY

First Order Seepex Pumps at Freeport Indonesia (September 2025) First Order Seepex Pumps at Freeport Indonesia in September 2025

Pencapaian bersejarah tembusnya pompa SEEPEX ke tambang tembaga & emas raksasa PT Freeport Indonesia pada September 2025 membuktikan keunggulan kualitas SEEPEX. Keberadaan workshop 240 m² ini memastikan perakitan lokal, ketersediaan suku cadang cepat, dan ekspansi ke armada pompa selanjutnya di Freeport. Winning our historic first order at mining giant PT Freeport Indonesia in September 2025 cements SEEPEX leadership. Having this dedicated local facility ensures ongoing overhaul service agreements, rapid parts delivery, and repeat fleet expansion.

FREEPORT

Won Sept 2025

SLIDE 17: RECORD RETENTION

LOST CASE

NONE

Tingkat retensi pelanggan terpasang 100%! Tidak ada pelanggan eksisting yang beralih. 100% installed customer retention! Zero customer churn across existing installations.

Simulasi Finansial Sensitivitas Financial Sensitivity Simulation

Simulator Anggaran Interaktif & Analisis Titik Impas (ROI) Interactive Cost Simulator & Break-Even Analysis

Uji sensitivitas biaya dengan mengubah luas workshop, tarif sewa per m², dan buffer kontinjensi OPEX. Semua angka langsung terkonversi sesuai mata uang pilihan. Test cost sensitivities by adjusting workshop area, rental rate per m², and OPEX contingency buffers. All outputs update in real time.

Atur Parameter Fasilitas Workshop: Adjust Workshop Parameters:

Luas Workshop (m²)Workshop Area (m²) 240 m²

Tarif Sewa / m² / BulanRental Rate / m² / Month Rp 75.000 / m²

Buffer Kontinjensi OPEX (%)OPEX Buffer Contingency (%) +0%

Hasil Sewa Fasilitas:Simulated Rental: Rp 216.000.000

Hasil Gaji Manpower (3 Ahli):Simulated Manpower (3 Staff): Rp 408.000.000

Hasil Biaya OPEX Fasilitas:Simulated Facility OPEX: Rp 134.000.000

TOTAL INVESTASI TAHUNAN:SIMULATED TOTAL ANNUAL: Rp 758.000.000

Analisis Titik Impas & Pengembalian Modal (ROI) Break-Even & Payback Analysis (ROI)

Dengan rata-rata margin kotor per pekerjaan overhaul pompa SEEPEX sebesar ~Rp 75 Juta (kombinasi stator, rotor, dan jasa teknisi), simulasi menunjukkan seberapa cepat investasi tahunan ini kembali: Assuming an average gross margin of ~IDR 75M per major pump overhaul package (rotor, stator, and labor), this simulation estimates the required volume to achieve complete payback:

Target Volume Overhaul Menutup Seluruh Biaya: Required Overhaul Volume for Full Cost Recovery:

11 Pekerjaan Overhaul (~11.0 Bulan)

Dari populasi 247 pompa yang beroperasi di Indonesia, target 11 unit overhaul hanya merepresentasikan 4.4% dari total installed base! Out of 247 pumps operating across Indonesia, 11 overhaul jobs represent only 4.4% of the active installed base!

💡 Kesimpulan Kelayakan Finansial: Financial Feasibility Conclusion: Proposal ini memiliki kepastian pengembalian investasi yang sangat tinggi. Hanya dengan memenangkan kembali 1 pesanan pompa besar yang sebelumnya hilang karena lead time (misalnya proyek Pertamina Hulu Mahakam senilai $570,000 USD), seluruh anggaran workshop selama 5 tahun ke depan sudah tertutupi sepenuhnya. This proposal offers an exceptionally high return on investment. Winning back just 1 major project lost to competitors (such as Pertamina Hulu Mahakam valued at $570,000 USD) repays the entire workshop operational budget for over 5 years.

Bab 08 Dokumen Proposal Chapter 08 Proposal Document

Rekomendasi & Pengesahan Manajemen Formal Recommendation & Executive Sign-off

Berdasarkan pertumbuhan bisnis saat ini, pesatnya penambahan populasi pompa di Indonesia, dan urgensi layanan purna jual, persetujuan direkomendasikan untuk dieksekusi. Based on current business growth, increasing equipment population, and urgent aftermarket requirements, approval is respectfully recommended.

Poin Persetujuan Yang Diajukan: Summary of Requested Approvals:

Dukungan dan persetujuan manajemen secara resmi diajukan untuk 3 langkah eksekusi berikut: Approval is recommended for the following three executive actions:

1 Menyetujui penyewaan fasilitas workshop seluas minimal 240 m² di Kawasan Industri Strategis. Leasing a minimum 240 m² workshop facility in a strategic industrial corridor.

2 Merekrut 3 tenaga kerja teknis dedicated (1 Admin Executive, 1 Mechanical Engineer, 1 Electrical Engineer). Recruiting 3 dedicated headcount (1 Admin Executive, 1 Mechanical Engineer, 1 Electrical Engineer).

3 Mengalokasikan anggaran operasional tahun pertama sebesar Rp 758.000.000. Allocating an estimated annual operating budget of Rp 758,000,000.

* Catatan: Estimasi tahun pertama tidak termasuk peralatan bengkel, tooling, furniture, dan biaya setup fisik sekali bayar (CAPEX). Note: Estimated first-year investment excludes workshop equipment, furniture, tooling, and one-time physical setup costs.

Status Pengesahan Sign-off Status

Dewan Direksi / Management Review Executive Management Review Board

Menunggu Persetujuan Manajemen Pending Management Review

Pendirian Fasilitas Workshop Baru Establishment of New Workshop Facility Dengan Tim Dukungan Teknis Dedicated with Dedicated Technical Support Team

Justifikasi Bisnis: Mengatasi Tantangan & Meraih Peluang Business Justification: Overcoming Challenges & Driving Growth

⚡ Analisis Sales Review: Menutup Kerugian 25% Proyek Akibat Lead Time ⚡ Sales Review Finding: Reclaiming 25% Project Losses from Lead Time

Spesifikasi Workshop & Cetak Biru Tata Letak (240 m²) Workshop Facility Requirements & Layout Blueprint (240 m²)

Rincian Alokasi Tata Letak 240 m² 240 m² Layout Space Allocation

Kebutuhan Tenaga Kerja & Struktur Tim Dedicated Manpower Requirements & Dedicated Support Team

Estimasi Biaya & Kebutuhan Anggaran Tahunan Cost Estimation & Annual Budget Requirements

Bab 07: Manfaat & Nilai Pengembalian Strategis Chapter 07: Strategic Benefits & Value Creation

Peta Pasar Indonesia, Installed Base & Pipeline Proyek 2026 Indonesia Market Size, Installed Base & 2026 Project Pipeline

Slide 2: Matriks Ukuran Pasar PCP Indonesia (Market Overview) Slide 2: Total Addressable Market (TAM) Overview

Slide 3 & 4: Kinerja Historis & Realisasi Mitra Penjualan (Booking & Outlook) Slide 3 & 4: Booking History & Channel Partner Breakdown

Slide 5: Jembatan Booking 2025 (Faktor Penghambat vs Lonjakan Pertumbuhan) Slide 5: 2025 Booking Bridge (Headwinds vs Growth Jump-Points)

Slide 7: Funnel Performance (Kinerja Pipeline & Evaluasi Saluran) Slide 7: Funnel Performance & Pipeline Conversion

1. Kinerja Pipeline Y-T-Nov (Y-T-Nov Pipeline Performance) 1. Y-T-Nov Pipeline Performance

2. Status Pipeline Terbuka (Open Pipeline Status) 2. Open Pipeline Status

3. Kesimpulan Kunci & Implikasi (Key Take Away and Implications) 3. Key Take Away and Implications

Slide 8: Account Plan for Aftermarket (Rencana Akun Suku Cadang & Purna Jual) Slide 8: Account Plan for Aftermarket (Installed Base & 100 Days Plan)

Slide 9: New Biz Development (Pipeline Proyek Baru 2026) Slide 9: New Biz Development (2026 Project Pipeline)

Slide 10: Markets We Address Today for Seepex Indonesia..... Slide 10: Markets We Address Today for Seepex Indonesia.....

Slide 11: SEEPEX Market Focus (Wish List 2026) Slide 11: SEEPEX Market Focus (Wish List 2026)

1. Minning And Refinery

2. Water Treatment

3. Fiber Company

4. Paper

5. Sugar

6. Spare Part Business

Slide 12: Tantangan & Kebutuhan Dukungan (Challenges / Support Needed) Slide 12: Challenges / Support Needed

Slide 13: Proyek Utama 2026 > $50K (Major Projects > $50K) Slide 13: 2026 Major Projects > $50K <depending on BU> + New Growth Market + New Customers

Oil And Gas ( Akasia Prima )

Spare Part Business ( Mix Customers )

Pump Re-Order Pump ( Mix Customers )

Slide 14: Peluang Pertumbuhan - Pasar Pertumbuhan Baru 1 Slide 14: Growth Opportunity - New Growth Market 1

1. Pendorong Utama Pasar Pompa Global (Global Pump Drivers) 1. Global Pumps Market Key Drivers

2. Peluang Kuat untuk Pompa Rongga Progresif (Progressive Cavity Pumps) 2. Robust Growth for Progressive Cavity Pumps

• Sustainable & Green Businesses

Slide 15: Kesimpulan Kunci untuk Meraih Pertumbuhan Lebih Besar Slide 15: Our final takeaways as we remain committed to achieve bigger growth

First Order Seepex Pumps at Freeport Indonesia (September 2025) First Order Seepex Pumps at Freeport Indonesia in September 2025

Simulator Anggaran Interaktif & Analisis Titik Impas (ROI) Interactive Cost Simulator & Break-Even Analysis

Atur Parameter Fasilitas Workshop: Adjust Workshop Parameters:

Analisis Titik Impas & Pengembalian Modal (ROI) Break-Even & Payback Analysis (ROI)

Rekomendasi & Pengesahan Manajemen Formal Recommendation & Executive Sign-off

Poin Persetujuan Yang Diajukan: Summary of Requested Approvals:

Tanda Tangan Pengesahan Manajemen Executive Management Sign-Off

Pendirian Fasilitas Workshop Baru Establishment of New Workshop Facility
Dengan Tim Dukungan Teknis Dedicated with Dedicated Technical Support Team